A career in fashion design is one of the most glamorous professions. Fashion designing as a career involves creative design and illustration, pattern making, sewing and embroidery, garment manufacturing technology, garment construction, printing, dyeing, and computer-aided design. Fashion designing is a very challenging and demanding job.
A career in fashion design involves meeting wealthy and well-known people. The fashion design industry is growing at a rate of 25 percent per year and promises numerous employment opportunities.
Fashion Design Technician
Fashion design technicians are:
- Fashion Designer
- Fashion Coordinator
- Illustrator
- Cutting Assistant
- Fashion Consultant
- Fashion Stylist
Fashion Designer
Fashion designers invent new styles for clothing by sketching original designs. They are responsible for keeping current on fabrics, embellishments, the latest fabric trends, and ensuring the finished garments fit the right size. The designer begins designing only after market research.
Fashion Coordinator
A fashion coordinator's job involves not only checking fabrics for the right shade, solving daily quality and design issues, advising on the latest fashion trends, meeting with buyers, and making informed decisions about the color of clothing designs. A fashion coordinator must travel to stay abreast of fashion trends.
Illustrator
An illustrator's job is to create freehand sketches based on the designer's ideas and sometimes discuss new collections with clients.
Cutting assistant
A cutting assistant cuts and modifies samples according to the designer's specifications.
Fashion consultant
A fashion consultant must be aware of the latest trends in the fashion industry. They provide suggestions on how to further develop a product.
Fashion stylist
A fashion stylist coordinates dresses, makeup, accessories, and hairstyles according to the show's theme.
Employment Opportunities
After completing a fashion designing course, students can find excellent placements in the apparel and leather industries as fashion designers, illustrators, fashion coordinators, fashion stylists, cutting assistants, etc.
Fashion designers can work with professional designers, export houses, garment store chains, manufacturing units, textile mills, leather companies, and even run their own boutiques.
Fashion designing is a highly creative career, yet it requires hard work to keep pace with its demanding and competitive nature.
Fashion Terminology
To build a career in fashion designing, it is essential to be familiar with the terminology listed below.
Advertising
Conveying a message to a large group of people through mass media in order to boost sales.
Apparel Industry
The sector comprising employees, contractors, and manufacturers engaged in the production of clothing.
Accessories
Items worn to complete a fashion look, such as jewelry, scarves, hats, handbags, or shoes.
Brand
A symbol or name associated with specific product characteristics, such as value, style, fit, quality, and prestige.
Boutique
A French term for a small shop featuring unique clothing and a distinctive atmosphere.
Collection
A group of garments designed for a specific season.
Croqui
A basic figure sketch used as a foundation for clothing design.
Chanel Style
Anything that is simple and easy to wear; typically characterized by the "Little Black Dress," suits, and jewelry featuring various chain designs.
Contemporary Styling
An updated style—originally designed for an age demographic that has matured beyond their youth—that remains current and relevant.
Auxiliary Services of Fashion
The auxiliary services in the fashion industry—those that support or complement the field—are as follows:
Advertising
The activity or profession of creating and disseminating information to promote the sale of commercial products or services.
Advertising is a non-personal form of promotion distributed through selected media outlets; in most instances, this requires the marketer to pay for the placement of the message.
Advertising has long been regarded as a method of mass promotion through which a single message can reach a vast number of people.
It constitutes the paid use of space or time within any given medium. This includes newspapers, magazines, direct mail pieces, shopping newsletters, theater programs, catalogs, bus cards, billboards, radio, TV, and internet advertising.
Buying, Merchandising, and Product-Associated or Cooperative Office
A buying house is essentially an office with some testing machines and equipment, as it doesn't directly execute orders.
Therefore, each buying house requires a few energetic, skilled tradespeople to manage orders and execution appointments, a few quality controllers (QCs) to maintain product quality, and other officials to perform official duties.
A garment buying house means a buying house that purchases garments from manufacturers and exports them to other countries.
Planogram
A computer-generated floor plan that shows the selling floor in its best possible condition, with the purchasing and selling areas aligned.
Public Relations
Firms have to communicate with their various audiences (customers, employees, stockholders, potential investors, channel members, the government, and the general public). It's crucial for a firm to have a solid reputation and a positive image if it wants to attract employees, investors, and customers.
A company considered unethical (for example, one that pollutes and/or sells defective products) will not only have trouble finding employees, but it may also attract unwanted government interest.
Publicity
A type of public relations that spreads information about a product, service, or idea in the media, in the form of a news item or story. Publicity is a tool used in public relations.
Publicity is non-personal communication, usually in the form of a news story, that is disseminated through mass media.
The purpose of publicity is to attract favorable attention to a company and/or its products without paying the media.
Trade Publications
We can find a comprehensive list of books, magazines, journals, and trade publications related to the fashion and beauty industry from around the world, along with relevant information about various publications published worldwide, including their frequency, site URL, and other essential details.
Newspapers or magazines published specifically for professionals in a particular field, such as fashion, fall under the category of trade publications.
Visual Merchandising
Visual merchandising is the activity and profession of developing floor plans and three-dimensional displays to maximize sales.
Both goods and services can be displayed to highlight their features and benefits. Everything done around a product and its surroundings is designed to promote its sale; this includes displays, store layout, and store decor.
Visual merchandising is a presentation of a store and its merchandise designed to capture the attention of potential customers.
It involves decorating the store—specifically its interior presentation—in a manner that aligns with the promises made on the exterior.
The ultimate objective of visual merchandising is to facilitate sales. Visual merchandising projects an image of who or what a buyer could become when utilizing the displayed merchandise.
It requires a combination of skills, including creativity, artistic knowledge, and an understanding of store design. Color serves as a major point of attraction in converting potential buyers into actual customers.
Fashion Magazines
A magazine dedicated to fashion—specifically the latest styles in clothing and accessories. Some examples of fashion magazines include:
- Cosmopolitan
- Vogue
- Fashion Central
- Femina
- Woman's Era
- Fashion Forward
- Look, etc.
Editorial Credit
This is a unique form of publicity that identifies the designer and lists the retail stores where the clothing can be purchased.
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